We've launched our Collaboration Over Competition campaign, because we believe GP practices and Pharmacies work best together - not divided.
We know it’s a touchy subject. GPs and pharmacists are far too often pitted against one another.
But that’s wrong. We’re all just trying to do the very best for our patients.
Pharmacists and GPs share the same goals
✅ To keep communities healthy
✅ To support the NHS
✅ And to reduce pressure on the frontline
This isn’t about revolutionising healthcare. It’s about evolving together, finding the right balance,
and ensuring patients receive the care they need in the right place, and at the right time.
And patients are crying out for more support from their local pharmacists – with 78% backing
expanding the treatments available to them in pharmacy. (1)
Over the next few months as part of our Collaboration Over Competition campaign we’ll be
sharing resources - created in close partnership with frontline pharmacists and experts - to offer
best practice advice, and practical support to help you become closer to your GP colleagues and
boost your clinical service delivery.
What’s coming?
💊 A practical guide to achieving more Pharmacy First referrals
⭐ Pharmacists sharing real success stories
💪 5 ways pharmacies can build strong relationships with GPs
Share your support for the Collaboration Over Competition and get early access to these
resources on our LinkedIn page.
(1) YouGov: August 2024