A. It’s hugely varied. I look after our group pharmacy customers across the north of England and Scotland, covering Cegedim Rx’s full suite of products. No two days are the same.
One constant is speaking to customers. That might mean helping existing customers get the most from our systems or exploring how we can support prospective ones. Our goal is always to make their business more efficient with our technology. But change is never simple - especially when pharmacy teams are already stretched. A big part of my role is guiding customers through technology change, helping them understand our software and implement new workflows.
A. I joined Cegedim Rx in 2019, initially looking after contract renewals in the independent market. From there I moved into account management and now the key account team.
Before that, I sold technology into healthcare settings, mainly hardware. The role at Cegedim Rx let me dive into software, which is always evolving. That keeps things exciting!
My career has progressed alongside the product itself. I joined around the same time as our now MD, Tracey Robertson. It feels like we’ve been on that journey together, helping the product suite transform over the last few years. The knowledge and collaboration across the team are stronger than ever.
A. Positive energy and patience are vital. Because our systems evolve constantly, there’s always something new to share. And each conversation gives me more insight, helping me tailor my approach to each customer.
A. Seeing small changes make a huge difference. Recently I explained a new feature to a customer who described it as ‘life-changing’. On the surface, it was just a button on the screen. But for them, it was part of a workflow that saved tens of hours every week. That kind of impact on pharmacy teams is really rewarding.
A. Sometimes account managers are seen as just chasing sales, without much understanding of the product or the customer. That’s not how we work at Cegedim Rx.
Our product is constantly improving, and we stay right up to date on what that means in practice for customers. In recent years, we’ve become real product experts, and the product roadmap is something we’re developing together with customers.
A. I love the show! Pharmacists are incredibly busy, so it’s not always easy to get time with them. The show gives us that dedicated time for conversations, demos, and building stronger relationships.
Now in my fourth year, it’s great to be on a first-name basis with so many people in the industry. From the buzz at the NEC, to speaking with customers, and checking out other stands, it’s a real melting pot of ideas. It’s also a great temperature check for what’s happening across the industry. It keeps us sharp.
This year we’ve got a tight-knit team attending. We know tech can feel intimidating, and change can be daunting. So we keep things relaxed. You can come to the stand and ask us anything - there are no silly questions.
A. I’m into raving and dance music festivals. Tomorrowland in Belgium has been the best so far. A big group of us flew to Amsterdam and took a party train to the festival, with one carriage turned into a bar and dancefloor. It was a unique experience. I can’t wait to go back!