Pharmacy Display enables pharmacy operators to achieve an omni-channel engagement strategy to protect and grow business while removing unnecessary cost and optimising workforce efficiencies.
Pharmacy Display is a stand-alone, complete hardware, software and service-based communications solution. This supports pharmacies to overcome key business challenges as they straddle the NHS service and retail model.
Pharmacy Display comprises the three key elements. These are:
Gianpiero Celino, Clinical Director, Cegedim Healthcare Solutions, comments:
“Community pharmacies face multiple challenges as a consequence of their dual role as NHS service provider and retailer, yet getting both right is key to commercial success. Traditional customer communications – be that to highlight new services, achieve NHS compliance, or deliver retail advertising campaigns – have largely been manual, centred around physical window posters or printed material. These are highly static, cumbersome to deliver and resource heavy; simply no longer in keeping with either today’s customer expectations or the need for greater and more agile communications.”
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The launch of Pharmacy Display follows a comprehensive trial with Weldricks Pharmacy in Doncaster, during which in-store and in-window displays were installed to demonstrate the benefits of this solution.
Jackie Steel, Head of Operations, Weldricks said:
“We’ve been delighted to work with the team at Cegedim Healthcare Solutions and host the beta trial for Pharmacy Display. As a Pharmacy group, we have long liked the idea of having screens both in store and in the windows of our branches to engage customers with our products and services. Pharmacy Display allows us to do this in a bold, colourful way, allowing informative content and ads to be played. Doing this during the pandemic has demonstrated how important it is to have responsive and agile communication tools in place, allowing us to respond quickly and effectively in a fast moving market.”
Following a market survey of 180 community pharmacies in the UK, we identified that driving demand for consultations and services is an equal or higher priority to OTC sales for 82% of respondents. On the other hand, 54% reported having either a basic or non-existent marketing plan, particularly amongst those with less than 20 sites. Only 10% of respondents currently use digital screens, highlighting the opportunity for our Pharmacy Display offering.
Gianpiero Celino concludes:
“Cegedim is committed to helping our pharmacy customers to harness innovation that is going to add bottom line value to their business. Through discussions with existing customers and our wider market survey, we believe we have developed a complete and compelling offering for UK retail pharmacy in Pharmacy Display.”