On this site, you'll find high-level guidelines, examples and assets we use the most. Just need the logo? That's fine we have that too. See below for fonts, colours and example usage.
Colours
Our colour palette is fun and vibrant whilst retaining it’s roots in healthcare through it's use of blues. When we apply our refreshed brand to our marketing assets, there’s a sense of fun and playfulness that helps us stand out in the healthcare space.
Major statements and headlines, or when you want to draw attention to something.
Bodycopy
Gelica | Light | Regular | Med | Bold
Paragraphs • Product descriptions • Long-form content • Regular and Medium weights
Accents
Run Wild
Run Wild is our ‘annotation’ typeface, used to bring a personal flourish for the more expressive moments. It should ideally always be coloured black unless a unique circumstance is required.
Tip: Use with arrows to create a hand annotated effect.
Highlights
When drawing attention to a piece of copy, apply a bright 'highlight' strip behind the text to create a fun highlighter effect.
Try to maximise legibility by keeping the contrast between the copy and the colour high.
Important: Highlights should have sharp edges with no radius on the corners.
Examples
Here’s a range of examples that show how our brand typography can work together.
Our visuals are confident, contemporary, and intentionally crafted—using strong composition, expressive colour, and distinctive imagery to create impact.
Every element adds character while maintaining clarity, credibility, and trust.
Illustration helps when it comes to expressing an idea or an abstract concept. To double down on the ‘be more human’ approach the illustrations have a hand made mixed media quality to them.
Use stickers to amplify, not distract. They add emphasis, emotion, and brand personality when used with restraint. Keep placement intentional, styles consistent, and messaging clear.
IS 539848
